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London Retailer Fortnum and Mason Uses Fujifilm’s Acuity B1 Inkjet Press for Promotion

Fortnum and Mason’s can maker William Say & Co turned to the Fujifilm Acuity B1 to produce a short run of tins for an in-store display.

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By: Anthony Locicero

Copy editor, New York Post

For a recent promotion at Fortnum and Mason’s flagship Piccadilly store, the company needed a short run of ultra-high quality printed metal tins in which to present its range of luxury hot chocolate William Say & Co – London’s last remaining independent can maker – was tasked with the project. Using a demo Acuity B1 inkjet printer at Fujifilm’s Broadstairs facility, the team digitally printed the high-quality, short-run of metal sheets required. William Say & Co manufactured the...

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